The author of a comment on social media suggested that should any 'keen cyclists' be living in Bicester then they should check out BicesterBUG. Although I welcome any positive support, the idea that BicesterBUG is primarily for existing cyclists, let alone keen ones, jarred with our goal of getting more people cycling in Bicester. In fact, I could go as far to say that Bicester Bike User's Group is incorrectly named. To achieve the multitude of co-benefits that result from increase bike use in Bicester we cannot and should not limit ourselves to serving the existing 'keen cyclists'. Reduction of air pollution, noise pollution, traffic, regeneration of the town centre and improved health of residents can only happen if more people take to their bikes for journeys and that means those who currently don't cycle, at all.